Gene Taylor’s Sports - Snowmass Village, Colorado

Gene Taylor’s Sports Description

Gene Taylor’s Sports has been the original ski shop of Snowmass Village since fall of 1969, opening its doors when the Snowmass ski area itself was only two years old. That founding moment established Gene Taylor’s Sports as a true pioneer of the village, and the shop has operated from the exact same location on the Snowmass Village Mall ever since, making it one of the most enduring independent mountain sports retailers in Colorado.

What separates Gene Taylor’s Sports from the resort shops that have come and gone around it is the family ownership model that has held steady across two generations. Duke Taylor, who first worked the shop floor as a teenager under his father Gene, now owns and operates the business. That continuity shows in how the shop runs: over 100 years of combined staff experience inform every rental fitting, boot recommendation, and tuning decision made on the floor. The approach is practical and customer-focused rather than sales-driven, which is reflected in the pricing structure. Gene Taylor’s Sports is well known among Roaring Fork Valley locals for rates that consistently undercut corporate competitors, including a 25% discount applied to rentals of four days or more.

The shop also provides complimentary overnight storage for rental skis and boots, a detail that meaningfully changes how guests experience a ski day. Customers can walk to the slopes in regular shoes, swap into their gear at the shop near the bus stop, and leave everything there at the end of the day without a storage fee. On the technical side, Gene Taylor’s Sports is one of the few shops in the area running Montana Crystal Glide technology for on-site tuning and repair services, a specialized wax finish used by serious skiers seeking performance edge.

When the snow melts, Gene Taylor’s Sports converts fully into a bike sales and repair operation, serving the summer cycling community throughout Snowmass Village with the same depth of experience it brings to winter sports.

Services: Ski rentals, snowboard rentals, boot fitting, ski tuning, on-site repair, Montana Crystal Glide wax finish, overnight equipment storage, ski accessories, goggles, helmets, ski apparel, mountain bike sales, bike repair
Category: Outdoors
Available Products: Sports, Accessories, Clothing, Ski Shop, Sporting Goods, Bike Shop
Address: 54 Elbert Ln, Snowmass Village, CO 81615
Directions: View on Google Maps