HOOCH Description

HOOCH is an underground cocktail bar in Aspen established in 2016 by local ownership, located below Meat & Cheese Restaurant and Farm Shop on East Hopkins Avenue. The bar specializes in craft cocktails while also offering a curated selection of craft beer, wine, and small bites. HOOCH combines quality ingredients with a warm, intimate atmosphere designed to feel like a living room but more fun. The venue features vintage décor, moody lighting, and plush seating that create a cozy space for both lively nights and quiet conversations.

The talented team at HOOCH brings cocktails to life through creative processes, playful presentation, and depth of knowledge. The menu ranges from classic cocktails to new age creations, with bartenders known for their attention to detail and ability to craft bespoke drinks based on guest preferences. Rare spirits are available alongside seasonal rotating cocktails made with premium ingredients and fresh components. The bar also maintains a small but carefully selected beer and wine list. HOOCH regularly hosts DJs, live music, and private events, with capacity for up to eighty-six people for private gatherings.

The mixologists guide guests through a curated selection of unique libations, offering expertise on both traditional and contemporary cocktail styles. Whether trying something new, keeping to a classic, requesting a riff on a traditional drink, or sampling a rare spirit, the bar welcomes all preferences and palates. HOOCH serves as a community gathering spot and staple of Aspen’s entertainment scene, catering to both locals and visitors. The bar provides a distinctive après-ski experience and nightlife option, offering a welcoming atmosphere for unwinding after a day on the slopes or celebrating special occasions in one of Aspen’s most unique bar settings.

Services: Craft Cocktails, Craft Beer, Wine Selection, Small Bites, Private Events, Live Music, DJ Entertainment, Rare Spirits
Category: Entertainment
Features: Bars, Events
Address: 301 E Hopkins Ave, Aspen, CO 81611
Directions: View on Google Maps